E.l.f. has joined forces with the Billie Jean King Cup by Gainbridge (BJKC), the women’s world cup of tennis, in a new multi-year global partnership. E.l.f. is the exclusive skin and cosmetic partner of the BJKC, the world’s largest annual international team competition in women’s sports. 
 
Also, e.l.f. will co-host the inaugural Power of Women’s Sports Summit. The finals for the tournament will be held November 13-20, in Málaga, Spain, with the Power of Women’s Sports Summit taking place on November 20.
 
Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty, said, 
 
“84% of sports fans are interested in women’s sports – 49% of them are women – and yet only 15% of media coverage is women’s sports. The math is not mathing. So, we are causing an e.l.f.ing racket to help democratize the playing field. You can’t create real equality if the awareness to build a fan base isn’t there. e.l.f. is stepping up to help shape the conversation. By creating access, we inspire change and empower others to do the same.”
 
This is one of many of e.l.f.’s partnerships with female athletes. The brand has supported Indy 500 driver Katherine Legge, ice skater Kendall Coyne Schofield, and para-swimmer Anastasia Pagonis. 
 
Billie Jean King Cup Limited Chair, Ilana Kloss, commented, 
 
“e.l.f. champions diversity and believes that self-expression is the key to unlocking beauty for any individual. The brand’s ethos aligns seamlessly with the Billie Jean King Cup’s commitment to excellence, equality, and empowerment, and we are thrilled to welcome them as a partner.
Their dedication to inclusivity and impact mirrors our mission to promote equality and excellence in women’s sports. This partnership will inspire athletes and fans alike, highlighting the beauty of diversity and the strength of unity.”
 
E.l.f. is the exclusive skin and cosmetic partner at the BJKC, the first annual global sporting competition named after a woman, bringing a strong message of empowerment to the event. 
 
The companion Power of Women’s Sports Summit will bring 100 of the most influential change-makers in sports, business, and entertainment to celebrate progress and raise awareness of the ongoing journey for advancing gender equality in sports and its positive impact on athletes, fans, and potential sponsors.
 
E.l.f. is also a founding partner of iHeartMedia’s recently launched iHeart Women’s Sports Audio Network, the first audio platform dedicated exclusively to women’s sports designed to amplify well-known and new influential women athletes and relevant programming to listeners nationwide. 
 
As part of its partnership, e.l.f. will host a live recording of “The Rennae Stubbs Tennis Podcast” in the fan zone at the summit.

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